There has been always a question that why some websites like news channels rank so fast on google? Well, we will be discussing all the factors responsible for indexing and SEO. We will also discuss the search engine workings and the topics like google news, amp, API indexing, and much more, just go through the entire article.
How does google’s search algorithm work?
Well, this question cannot be answered 100% correct but to some extent, we can guess the working of search engines by our years of experience. Search engines like google never share their working algorithm which they use to filter the search results.
Search results are not always the same in every country since google shows personalized results based on the location as well. When a user searches for a particular topic on google, google some websites on the first page and this is the point where we have to understand the ranking factors which is adopted by the search engine like google.
Have you ever wondered that why some websites rank so fast and also why some of them are shown in the topmost position? There are various factors responsible for the phenomena, let’s discuss in points.
What are the factors on which search rankings are affected?
- The domain age (age of the websites) of the website also helps to rank fast and the chances of topmost recommendation also increase.
- The total internal and external links affect your Domain authority (Chance of getting ranked in search results).
- The on-page SEO such as:
- Presence of header and footer in the website.
- Presence of schema structured data in the website.
- Meta description and tags (New websites should always prefer long-tail keywords for better organic traffic) also affect ranking.
- Grammatical correctness with unique and genuine content.
- Presence of unique images with image attribute and title associated with it.
- Presence of internal and external links inside the post.
- The presence of the amp version of the page also improves the visibility in the search rankings.
- The off-page factors affecting the rankings are:
- of the backlinks the pages have.
- Sharing on social media platforms also helps as google officially accepts that they fetch data from social platforms directory’s also.
- Page loading time also matters.
- And the last one is the continuity, yes google also prefers those websites Which shows regularity.
Note: Never give external links to those websites which promote piracy, unlawful contents, and do not have an SSL certificate.
What are Seo and its types?
Mainly there are two types of SEO in the market, one is on-page and the other is off-page. The on-page SEO deals with the editable elements which can be edited and manipulated inside the post itself, while the off-page SEO deals with the external factors such as discussed above.
How to do on-page SEO?
As we have discussed the main topics of the on-page SEO above in this article. The on-page SEO can be easily done without the help of any plugins, but still, if you want to use the plugins you may use, it will save your time and effort. In the on-page SEO, you have to precisely deal with the title, meta description, tags, and images.
What is the best plugin for on-page SEO?
Currently, there are two best plugins for the on-page SEO present in the market are:
If you ask me the best plugin for the SEO then I will recommend you to go with the “Yoast SEO” as in my experience in web development I have seen that Yoast SEO works perfectly and also this SEO plugin is supported by various page builders and also with the modules like amp for wp.
How to do off-page SEO?
Well in the case of on-page SEO the full control can be in your hand but in terms of the off-page SEO, some things can be manipulated by you but there are some factors present that are out of your reach.
Let me explain in detail. As discussed above the off-page SEO consists of backlinks, sharing in the public directory (means, sharing on social media), and loading time. In my opinion, these factors can be partially affected by us but we cannot have full control of these factors. Now some people you may have heard of recommending that you should purchase backlinks of you should pay some top websites for the backlinks, trust me this trick can destroy your website ranking and image for a search engine like google.
Google has officially announced that if they caught you while tricking google with the backlinks, then they will punish you very harshly by completely removing your website from the search results. So never purchase backlinks from any website or seller as if you have purchased backlinks from some websites and just think if they started giving you the backlinks from some unsecured websites or piracy promoting websites, then there will be no effect of those backlinks as their reputation for google is good, and your money will be spoiled.
So you can do off-page SEO but within certain limits, just share your posts o social media and reduce your initial loading time of the webpage, that’s it.
Also read: How to safely activate “amp” on the WordPress website?
How to submit the URL to rank fast in the google search console?
To rank fast and to gain organic traffic you must submit your page or post URL in the google search console and also you must have XML sitemap enabled on your website (see my XML sitemap). To rank in search engines search results you have to submit your URL in the search section of the search console. If your URL is indexed then you will see “the URL is already available to Google and is indexed (You can also see the crawl status that when to google’s bots have visited your URL)” otherwise you will see “URL is present to google but not indexed” then in this case just click on the index button.
After applying for indexing you should also submit the XML sitemap URL or post and pages, since in robots.txt you may have specified that the bots have to visit the site after x no. of days so in this case, the bots will only visit your pages at a certain date so to overcome this problem you have to submit your sitemaps just after publishing the posts or pages.
If you want better results and more organic traffic then just enable amp in your website, trust me this will increase your traffic and reach.
Why some websites like news channels rank so fast in google’s search results?
You may have seen and wondered that some of the news websites gets their articles ranked In less than a minute or hour. How this is possible? Well, you can also rank your website’s article’s with that much speed but for this, your website should be approved by google news. Those websites rank so fast just because they are approved by google for providing news to google news since news contents should be fresh and that’s why they rank so fast.
Not only news websites but job websites and e-commerce websites also rank very fast in google, as google gives them a special priority for being in a special category.
NOTE: to get in the google news you have to register in the google publisher center but for e-commerce and job websites you have to use the API indexing method.
How can a website become eligible for the google news program?
According to Google, to appear in google news it’s not necessary to register in the “publisher center”. Any website having appropriate news contents and which qualify the criteria of the news website then they can be automatically selected for google news, but if you are serious about your website then it’s better to apply for approval in the google publisher center.
Things to keep in mind and to follow to get the google news approval are:
- The website should be registered in the google search console.
- A website should have a news type layout with proper news categories such as trending category, economy category, technology category, and sports category.
- The articles should have fewer amounts of headings; instead, there should be direct content only.
- The story should be written in an active voice, which means it should be like news.
- There should be a minimum of 1 news per day and should have more than 50 news before applying for google news.
Is it safe to use google’s API indexing? Can I use API indexing for a WordPress website?
Yes, you can use the API indexing method only if your website is a job portal website or an eCommerce website. If you are found by Google that you are having a blog website or brand website then this will be considered as a violation and you have to pay either with your Google Adsense account or by search results.
Conclusion:
If you want to instantly rank your website then you have two ways to do that, one is by making your website “google news compatible” and another one will only work when you have lots of traffic and when you always upload posts on time.